The Experience Module
We are proud of Ivrea heritage, a unique place in the world that we want to make a new point of reference.
For this reason, in each course there will be an Experience Module to let the participants enter the walls where the first typing machine was realized, from which the Olivetti epic began. A visit to the UNESCO heritage enlivened by small gastronomic pleasures to taste the delights of Canavese cuisine.
Nietzsche said he had to be conscious of the past and consciously forget it to build the future. An idea that perfectly summarizes the objective of the Experience Module: to make known what has made Ivrea unique in its genre so that it can be a showcase to admire and from which to draw inspiration to lay the pillars of a well-founded, better, shared future.
Between 1930s and 1960s, Adriano Olivetti transformed Ivrea into an alternative design to the national and international experiences of the 20th century, giving life to his own industrial and socio-cultural project visible in a balanced development model based on a syneresis between companies and workers.
Pride, History, Community have made it possible to preserve and pass on this exceptional memory together with the hope of a renewal for future generations. A mission that culminated in the nomination of the city as a UNESCO heritage site in 2018, as Ivrea, Industrial City of the 20th Century.
In it, Olivetti's factory culture and the experience of the Community Movement have involved architects and urban planners from all over Italy to design the city in a far-sighted manner and coping with what was best for its inhabitants: from industrial buildings to those for services, up to the residences for workers and schools for their children. Artifacts that materialize the culture and thought of Adriano Olivetti, a union between the new expressive capacity of these modern architectures and the recognition of their being part of an economic and social project permeated by the community proposal.
After all, a heritage that ICO Academy makes its own without breaking with the past, drawing from the Olivetti’s experience the tradition of brilliance, industriousness and savoir-faire and combining them with contemporary themes about: